SAFEBUB

SafeBub is a brand on a mission to equip Aussie parents with essential baby safety products to keep their bubs safe in the home and on-the-go.

APPROACH

Premium, aspirational and relatable to mothers aged 24-44

DELIVERABLES

Fresh, rebranded posts designed to reflect the brand’s refreshed visual identity and core values. Original, brand-aligned copy was written for each post, paired with targeted hashtag sets based on audience insights and industry trends.