PAUL MITCHELL

Paul Mitchell Schools share a mission to provide a quality educational system to prepare students for careers within the beauty industry. With a culture focused on celebrating diversity, bringing out the best in people and situations, changing lives, making a difference, giving back, healing the planet, and healing ourselves, Paul Mitchell provides a comprehensive educational foundation to empower students in the pursuit of excellence.

DELIVERABLES

Bold, trend-inspired digital strategy, pairing vibrant visuals with empowering messaging that connected with students and prospective students alike. A multi-channel approach included digital campaigns, print materials, and strategic media outreach.